Jim Lyons

Jim Lyons is the founder of Lyonscraft Consulting Inc., a firm focused on evolving financial advisory models from transactional sales to proactive guidance. He has worked with over 30,000 advisors across Canada, helping firms transform client relationships for the future.

Rebuilding the human framework of advice

Rebuilding the human framework of advice

Why the next decade belongs to those who align personal advice with advanced technology

By Jim Lyons |August 5, 2025

3 min read

It’s time to elevate the advisor role

It’s time to elevate the advisor role

The traditional way of serving clients is unsustainable — we can do better

By Jim Lyons |July 4, 2025

3 min read

The difference between financial advice and financial guidance

The difference between financial advice and financial guidance

Context is king, and financial advisors are ideally suited to provide it

By Jim Lyons |June 11, 2025

3 min read

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